ARRAE.

Soft-focus wellness clichés and whispering the word vagina is so last century.

Arrae wanted real talk for real modern women, and we delivered with four ads full of unapologetic honesty that broke the mold, scored 2 Adage spotlights, and got the brand tons of buzz.

If you look closely, you’ll recognize a certain copywriter texting about late night cravings . Starring in one of the four spots I wrote for Arrae was a surreal and hilarious full circle career moment.

Client: Arrae

Agency: RTO+P

Creative Director: Rachel Timmerman

Copywriter: Camille Seidel

Social Creative: Madison Freeland

Art Direction: Katie Gelfand

Editing: Chip Schofield

Account: Christina Castaldo

Director: Allison Rich

Production: Imposter

The campaign earned an awesome AdAge feature that highlighted our refreshingly irreverent approach to wellness copy.
Read the full feature here.

GERBER.

Shifting the narrative of the beloved household brand from a baby company to a parent company. Welcome to the parent-friendly pursuit.

Gerber tasked us with creating a relatable, raw, anthemic Mother’s day campaign that would “make them cry”. Say less.

The impact of this campaign has been incredible, and hearing real parents stories and reactions to our spot is exactly why we created the parent-friendly pursuit.

Client: Gerber

Agency: RTO+P

Creative Director: Steve O’Connell and Steve Red

Associate Creative Director & head writer: Rachel Timmerman

Copywriter: Camille Seidel

Art Direction: Mariesa Greenholt

Editing: Chip Schofield

Account: Alexis Papazion

Director: Rachel McDonald

Production: Biscuit

In support of our spot, I wrote a landing page for the parent-friendly pursuit.

Check it out here

KEURIG DR. PEPPER

With increasing climate warming, the future of coffee is not a given. Big yikes if you’re a household name in the bean water biz.

We created this campaign to launch during NY climate week with intent to join the climate conversation in a meaningful, authentic way, create buzz in the coffee industry, and most importantly,

Position Keurig Dr. Pepper as a leader in coffee conservation.

Here’s the full :60

And here’s the :30 because who’s watching 60s.

Client: Keurig Dr. Pepper

Agency: RTO+P

Creative Director: Ari Garber

Copywriter: Camille Seidel

Art Direction: Carly Kozacheck

Account: Rachael Gordon

Editing: Chip Schofield

Get’Ems! BY GERBER

Gerber entrusted us with the launch their NEW product line: healthy snacks for toddlers packed with parent loving ingredients and kid loving flavor. We created a campaign for the launch, as well as videos for paid social and cctv.

Moms and kids agree. Woah.

And of course some quippy, kid & mom friendly social copy to support the launch…

See more on their social channels

Client: Gerber Get’Ems!

Agency: RTO+P

Creative Director: Steve O’Connell

Associate Creative Director & head writer: Rachel Timmerman

Copywriter: Camille Seidel

Art Direction: Mariesa Greenholt

Account: Alexis Papazion

Editing: Chip Schofield

Production: Format

POPWELL

A new better for you prebiotic soda has entered the chat. Luckily, this one doesn’t taste like sh*t. For the launch of the new soda, we went hard on flavor first messaging.

I would tell you everything I’ve done for the brand, but I’ll let this retailer sell sheet do the sweet talking.