ARRAE.

Soft-focus wellness clichés and whispering the word vagina is so last century.

Arrae wanted real talk for real modern women, and we delivered with four ads full of unapologetic honesty that broke the mold, scored 2 Adage spotlights, and got the brand tons of buzz.

If you look closely, you’ll recognize a certain copywriter texting about late night cravings . Starring in one of the four spots I wrote for Arrae was a surreal and hilarious full circle career moment.

Client: Arrae

Agency: RTO+P

Creative Director: Rachel Timmerman

Copywriter: Camille Seidel

Social Creative: Madison Freeland

Art Direction: Katie Gelfand

Editing: Chip Schofield

Account: Christina Castaldo

Director: Allison Rich

Production: Imposter

Screen shot of a webpage with a headline: "Arrae minces no words in irreverent ads about women's health" and the website name 'AdAge' at the top.

The campaign earned an awesome AdAge feature that highlighted our refreshingly irreverent approach to wellness copy.

Read the full feature here.

Text describing Alison Rich's comedic spots highlighting women’s experiences, with rhetorical questions about gender stereotypes and humorous references.
Page with black text on a white background discussing brand ethos, approach, and a promotional quote about a campaign involving Carla Red at RTO+P.

GERBER.

Shifting the narrative of the beloved household brand from a baby company to a parent company. Welcome to the parent-friendly pursuit.

Gerber tasked us with creating a relatable, raw, anthemic Mother’s day campaign that would “make them cry”. Say less.

The impact of this campaign has been incredible, and hearing real parents stories and reactions to our spot is exactly why we created the parent-friendly pursuit.

Client: Gerber

Agency: RTO+P

Creative Director: Steve O’Connell and Steve Red

Associate Creative Director & head writer: Rachel Timmerman

Copywriter: Camille Seidel

Art Direction: Mariesa Greenholt

Editing: Chip Schofield

Account: Alexis Papazion

Director: Rachel McDonald

Production: Biscuit

In support of our spot, I wrote a landing page for the parent-friendly pursuit.

Check it out here

Graphic with a circular photo of a woman holding a child at the top, text in black and blue, and various boxes and arrows indicating a flow or process.

KEURIG DR. PEPPER

With increasing climate warming, the future of coffee is not a given. Big yikes if you’re a household name in the bean water biz.

We created this campaign to launch during NY climate week with intent to join the climate conversation in a meaningful, authentic way, create buzz in the coffee industry, and most importantly,

Position Keurig Dr. Pepper as a leader in coffee conservation.

Here’s the full :60

And here’s the :30 because who’s watching 60s.

Client: Keurig Dr. Pepper

Agency: RTO+P

Creative Director: Ari Garber

Copywriter: Camille Seidel

Art Direction: Carly Kozacheck

Account: Rachael Gordon

Editing: Chip Schofield

Get’Ems! BY GERBER

Gerber entrusted us with the launch their NEW product line: healthy snacks for toddlers packed with parent loving ingredients and kid loving flavor. We created a campaign for the launch, as well as videos for paid social and cctv.

Moms and kids agree. Woah.

And of course some quippy, kid & mom friendly social copy to support the launch…

See more on their social channels

Image of a promotional post describing Apple Cinnamon Roundo Puff Get'ems, a snack made with calcium for strong bones.
Getems snack packages with a caption about snack time, calcium, and bones.
Instagram post promoting Gerber snacks made with pumpkin, apple, and cinnamon.

Client: Gerber Get’Ems!

Agency: RTO+P

Creative Director: Steve O’Connell

Associate Creative Director & head writer: Rachel Timmerman

Copywriter: Camille Seidel

Art Direction: Mariesa Greenholt

Account: Alexis Papazion

Editing: Chip Schofield

Production: Format

A social media post from getems promoting their iron supplement for brain development, with a message to moms.

POPWELL

A new better for you prebiotic soda has entered the chat. Luckily, this one doesn’t taste like sh*t. For the launch of the new soda, we went hard on flavor first messaging.

I would tell you everything I’ve done for the brand, but I’ll let this retailer sell sheet do the sweet talking.

Colorful promotional graphic celebrating Powell, Colorado's 2025 product launch with images of people enjoying beverages outdoors and text highlighting the efforts and initiatives for the launch.
Colorful advertising poster featuring two cans of Popwell probiotic flavored soda, one cherry citrus and one orange cream, with playful illustrations of lemon slices and a heart-shaped popsicle. The background is bright green with comic-style text and icons promoting popularity and flavor testing.

Below are some banners and print ads I wrote for the brand in support of our launch campaign: Love At First Pop

Bright pink background with large white text reading, "Sweeps you off your taste buds." A can of orange cream flavored Poppi soda with cartoon orange slice character, bubbles, and the text "Supports happy bellies & immunity." Yellow starburst with black text, "Love at first pop." Two yellow circles highlighting the drink's benefits: "Only 1g sugar," "6g fiber per can," and a small illustration of a blue ice cube with the text "Cold crafted for fresh flavor."
Green background with three cans of Popwell prebiotic flavored soda in cherry citrus, tropical mango, and blackberry lime flavors. Text highlights flavor variety, no red flags, low sugar, and high fiber, with small graphics of fruit and black and white decorative elements.
A colorful advertisement for Cherry Citrus PopPowell soda, showing a pink can with condensation, a cherry, lemon slice, and lime, emphasizing low sugar content and fiber. The ad features bold black text on a purple background, with a yellow starburst stating "Love at first pop" and a message that good taste shouldn't be acquired.
Advertisement for PopWELL flavored sparkling water with three cans (orange cream, cherry citrus, blackberry lime) against a green background with bold black text stating 'LIL CAN, BIG FLAVOR' and a yellow starburst saying 'LOVE AT FIRST POP.' Features icons highlighting 'only 1g sugar,' 'cold crafted for fresh flavor,' and '6g fiber per can'.
Bright green packaging for Popwell caffeine drinks featuring images of cherry citrus and orange cream flavors. Text highlights 40mg natural caffeine, 6g fiber, 1g sugar, with cartoon ice cubes and leaves, emphasizing fresh flavor and crafted quality.

Client: Popwell

Agency: RTO+P

Creative Director: Ari Garber

Copywriter: Camille Seidel

Art Direction: Megan Skoznik

Account: Nicole Nazarenus

camilleseidel30@gmail.com

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camilleseidel30@gmail.com 〰️